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 | Adfreak | July 07, 2017 | | Today's highs and lows of creativity |
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| When absurd advertising tropes collide By Tim Nudd Old Spice and Wieden + Kennedy had an amusing hit in 2014 with "Momsong," featuring mothers bemoaning, in song, how Old Spice had sprayed their boys into men. The Procter & Gamble brand returns to the mom-son dynamic in a new campaign from W+K for the Wild Collection that pokes fun at teenage boy- and... Read more » |
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| Mobile agriculture simulator gets a dose of real life By Gabriel Beltrone |
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| Are you suffering from Car Sensitivity? By Angela Natividad |
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| Play high-tech war in the great outdoors By David Gianatasio |
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| Wieden + Kennedy pioneers H.A.R.L.A.N.D. By Tim Nudd Wieden + Kennedy is back with another bot. Six weeks after unveiling an animatronic sea creature for Old Spice's S.Q.U.I.D. campaign, W+K wants you to say hello to--and maybe eventually order some fried chicken from--H.A.R.L.A.N.D., an animatronic Colonel Sanders head that speaks in the voice of the Colonel and is designed to physically pop up... Read more » |
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| Intricately choreographed number timed to London Pride By Tim Nudd Absolut is a brand with one of the longest, proudest histories of supporting LGBTQ rights. And its first work from BBH, which was named lead global creative agency last fall, celebrates that heritage in style--with a provocative, beautifully choreographed two-minute spot featuring a kissing relay among a variety of diverse people. The spot, directed by... Read more » |
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| Raising money, and eyebrows, for Positive East By Angela Natividad The years have given us many campaigns for both HIV awareness and Pride. But this is the first time we've seen both subjects served with a ceramic casting. For London Pride week, and to raise money for Positive East, a charity that supports HIV sufferers, Wieden + Kennedy London created a limited-edition set of 100... Read more » |
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| Ogilvy Bangkok won three silver Lions for the campaign By Tim Nudd Lego makes some of the most delightful advertising around, and this series of print ads from Ogilvy Bangkok are just about perfect, from concept to execution. The work, which won three silver Lions (in Print & Publishing and Outdoor) and a bronze (in Design) at the Cannes festival last month, shows kids literally envisioning their... Read more » |
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| Plus, a clever OOH execution By Tim Nudd If your central advertising message is about saving people money, it can't hurt to demonstrate cost-cutting measures around the ads themselves. That was Cossette's amusing approach in a new campaign for Public Mobile, the Canadian prepaid wireless brand. The conceit was adapted across various media. To begin with, the brand trimmed its budget for commercials... Read more » |
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| Publicis Milan brews up a zany campaign By David Gianatasio Who's up for a non-alcoholic barrel of fun? Publicis Milan rolls out the self-consciously silly humor with zippy spots introducing Heineken 0.0, the brand's first zero-alcohol beer, aimed mainly at markets in Europe plus Russia and Israel. A 60-second TV manifesto that dropped a few weeks ago introduces the tagline "Open to all." A cheeky... Read more » |
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