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| Adfreak | May 19, 2017 | | Today's highs and lows of creativity |
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Old Spice Made a Giant Robotic Sea Beast, and Wants You to Run Its Bizarre Life This Weekend Say hello to S.Q.U.I.D (Shared Quests Uniting Individual Dudes) By Tim Nudd Want to spend 15 hours this weekend teaching a giant eight-tentacled robotic Kraken sea beast how to navigate the squishy steps from adolescence to adulthood? Old Spice has a game for that. It kicks off at 4 p.m. ET (1 p.m. PT) today at OldSpiceTwitch.com. The game, called S.Q.U.I.D (short for Shared Quests Uniting Individual...
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| Promoted Content by Merkle | | |
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FCB Made Bandages for Kids That Heal Emotional Wounds, Not Physical Ones Cute and clever campaign for Hansaplast By Tim Nudd As any parent knows, the vast majority of children's tears come from emotional rather than physical pain. So, in a clever bit of product development, FCB recently helped Hansaplast, the Beiersdorf adhesive-bandage brand, come up with bandages for those non-physical injuries that so torment kids in their younger years. The product line is called Hearts....
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These Incredible Play-Doh Ads Took 948 Pots to Make, and They’re for Grownups as Much as Kids A message in the medium By Angela Natividad One of the unfortunate side-effects of getting older is that life starts to retract. With time, age and the cinching-down of careers and financial responsibilities, doors slam shut. The consequences of our actions resound louder. Adulthood is one long series of problems to solve, and fires to put out, and it's easy to look at...
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Silicon Valley Fans, Rejoice! Jian-Yang’s Not Hotdog App Is Now Available on iTunes For all your hot dog identification needs By Angela Natividad Mike Judge's HBO show Silicon Valley is beloved for both sending up the Valley's financially frenetic, bro-grammer culture while highlighting many of the very real, sometimes insane stuff that results from it. It does so by drawing from reality itself. In 2014, a three-minute mathematical dick joke from its first season was actually vetted by...
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The Martin Agency’s Latest Fun Preroll Stunt: An Ad That Skips Itself London office makes a Rube Goldberg machine for Barclays By Tim Nudd The Martin Agency is famous in recent years for its innovative preroll ads for Geico, beginning with "Unskippable" (which won the Film Grand Prix at Cannes) and continuing up through the current "Crushed" campaign. Now, the agency's London office is getting into fun preroll pranks for a different client--Barclays. The shop hired 1stAveMachine director Bob...
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Coke ‘Hilltop’ and the Tension That Leads to Powerful Advertising Deutsch's Pete Favat picks his 3 favorite ads By Tim Nudd McCann-Erickson's classic 1971 "Hilltop" spot for Coca-Cola became part of a new narrative two years ago today--on May 17, 2015--when Matthew Weiner memorably used it as a key plot point in wrapping up Mad Men. But the ad's nonfictional history is just as compelling, as Pete Favat reminds us in our latest "Best Ads Ever"...
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Axe Tackles ‘Toxic Masculinity’ by Revealing How Deeply Young Men Struggle With It 'Is It Ok for Guys?' campaign is based on real Google searches By Tim Nudd In a matter of just a few years, Unilever's Axe has gone from unabashedly (and often crassly) celebrating male stereotypes to forcefully opposing them. And its new campaign, from 72andSunny Amsterdam, represents its boldest step yet in combating what it's now calling "toxic masculinity" and its debilitating effects on young men. The new work is...
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