Fragrance advertisers think they're cool with their scent-strip print ads in glossy magazines. But Old Spice, as it so often does, one-ups the industry with its latest stunt--a print ad in the new GQ that doesn't just have a scent strip, it contains a fully scented man-sized disposable paper blazer that you can wear proudly...
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March 23, 2018
Brand Marketing Daily
The top trends and topics for marketers
Old Spice’s New Print Ad in GQ Contains a Full-Sized Disposable Paper Blazer
Zulily Keeps Viewers Off Balance With Zany Surprises in Its Wacky New Ads
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