DAILY SCOOP

Olivia Rodrigo promotes vaccines at White House, diverse boards see more revenue growth, and Facebook defends CrowdTangle restructuring

Also: Triller launches contest to hire resident DJ, Norwegian Cruise Line sues Florida, and Coca-Cola tweaks Coke Zero formula.

STORYTELLING

How communicators use podcasts to have conversations about thought leadership

Nicole Christie, senior writer and producer at Microsoft, weighs in on the trend of corporate thought leadership podcasts ahead of Ragan’s Social Media Conference.

WINNING CAMPAIGNS

National Geographic’s integrated campaign around Earth Day generates more than 1,000 stories

Its campaign featured Q&As with Jane Goodall and led to thousands of stories. This earned first prize in the Entertainment Campaign category of Ragan’s PR Daily Awards.

PR INDUSTRY

Survey: Communicators more valued than ever before

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on their work. Now it’s time to secure your seat at the decision-making table.

SOCIAL MEDIA

5 things you must cover in your social media guide

When outlining the voice and branding of your social media channels, here are some essential elements to consider.

DAILY SCOOP

Harvard responds to high-profile Black faculty resignation, consumers request data collection reform, and VMI navigates sexual misconduct claims

Also: Grubhub launches guarantee to protect restaurants, Boeing discloses manufacturing problems, and Burger King employees in Nebraska make headlines with mass exodus.

MEDIA RELATIONS

3 tips for irresistible email pitches

Need a quick PR win? Here’s how to get your pitches read and score more media coverage.

RAGAN AWARDS

Announcing Ragan’s 2021 CSR & Diversity Awards finalists

Congratulations to these powerful communications professionals and teams.

THE WORKPLACE

Report: 39% of employers will dismiss workers who refuse to return to the office

Company leaders cite a dip in productivity and the need for in-person collaboration as top reasons for the ultimatum.

PR INDUSTRY

As the pandemic subsides, content is more crucial than ever

PAN Communications’ Mark Nardone shares how the focus on content, voice and executive visibility is driving huge growth for the agency.

DAILY SCOOP

Johnson & Johnson anticipates FDA warning, tips for making evergreen content, and Naomi Osaka’s call for press conference reform

Also: Skittles celebrates National Gummi Day, video game industry revisits diversity and inclusion, and Nordstrom president explains e-commerce push.

SOCIAL MEDIA

In return to Disney World, Ragan hopes to recapture magic of in-person learning

In its first in-person conference in over a year, Ragan will bring together top innovators and leaders on social media strategy to define the current state of affairs for comms pros.

SOCIAL MEDIA

Take our 2021 Social Media Career Path survey

Answer a few questions, and you’ll be entered in a drawing to win one of three $50 gift cards and receive a full copy of the report.

CRISIS COMMUNICATIONS

3 PR lessons from the run up to the Tokyo Olympics

The media efforts and crisis comms around the big sports event reveal how the pandemic still drives important messages, even if parts of the globe are starting to make a return.