Also: NYC announces free mega concert, Twitter launches shopping feature and Adobe gives college kids free access to analytics platform.

TODAY’S HEADLINES – 07.29.2021  
 
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DAILY SCOOP

Olympic athletes engage fans on TikTok, data privacy builds consumer trust in e-commerce, and Activision Blizzard CEO apologizes to employees

Also: NYC announces free mega concert, Twitter launches shopping feature and Adobe gives college kids free access to analytics platform.


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PR INDUSTRY

What the demise of advertising means for PR pros

Lippe Taylor’s Paul Dyer makes the case that the advertising model is broken, as consumers increasingly seek ad-free experiences online. That creates an opportunity for PR.


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THE BUSINESS MIND

Test your business and finance knowledge

Here’s a quiz to check if you know important business terms along with steps you can take to work on your prowess with the numbers.



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MARKETING

How can marketing engage today’s consumers? Lose the funnel, use a loop

A leading marketer shares the five stages of client expansion, along with solid tips to help you establish genuine connections with customers.


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PR INDUSTRY

Reader challenge: What does your workspace look like now?

We want to share photos of where our readers are logging in from these days. Back to the office? Still commuting to the couch? Share your pictures to show what work looks like today.


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CRISIS COMMUNICATIONS

What you can learn from the Activision crisis

Accusations of widespread harassment, a state lawsuit and a poor initial response prompted an employee walkout. Here’s what to take away from this cautionary workplace tale.


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DAILY SCOOP

Walmart pays full college tuition for employees, news outlets embrace newsletters, and Instagram announces new policies to protect kids

Also: Seattle Mariners award community grants, CDC reinstates indoor mask guidelines and Shutterstock acquires AI companies to help customers.



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OP-ED

How to embrace flexibility on remote work while keeping in-person inspiration

One PR pro makes the case that there are some activities that can’t be replicated online. Here’s one way to think about structuring a hybrid future for PR workflows.


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THE CONSULTANT IS IN

Want to be a better communicator? Act like a reporter

All too often, external comms is the last to know. Reverse this trend by adopting a journalistic mindset and taking a more rigorous approach toward storytelling.


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PR VOICES

Video: How humor makes you a better communicator

Peppercomm’s Steve Cody chats with PR Daily editor Ted Kitterman on how finding the lighter side is crucial amid the ongoing stress of a post-pandemic business landscape.


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DAILY SCOOP

State and local governments require employee vaccinations, influencer marketing spending grows during pandemic, and TN hospital network defends patient lawsuits

Also: Disney announces accelerator program partners, Instagram introduces insights calendar tool and Lucasfilm hires YouTuber who created Luke Skywalker deepfake.



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SOCIAL MEDIA

Why influencer content creation is a partnership, not a sponsorship

The seismic shift back to authenticity will force some brands to sink or swim.


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MEDIA RELATIONS

How to turn one media placement into multiple

Breaking through with earned media should just be the start of your campaign. Here’s how to build on your success.


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PR VOICES

‘Raw, snackable video’ will remain popular, predicts Magnolia’s social media director

Learn what works at Chip and Joanna Gaines’ home goods behemoth and what’s ahead for social media pros.


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