Omega's eCommerce Change Of Heart, Plus Dollar Tree Smashes Earnings Expectations And eBay's Very Curated Christmas. | | | | | | | | | | | | | Why REI Is Opting Outside Again This Year | | In 2015, REI managed to capture a lot of social media — and regular media — attention for its Opt Outside for Black Friday promotion. Instead of advertising the deals in its stores, the co-op instead closed its doors, gave all its employees a paid day off and encouraged its most loyal shoppers to go hiking instead of shopping. Two years later, REI is still opting outside and trying to lure more people into the lifestyle with what it is calling the first “experiential search engine” to help connect outside-opting consumers worldwide. Chief creative officer Ben Steele says it may have seemed counterintuitive at first, but now the anti-Black Friday Black Friday celebration is part of the REI brand's DNA. | | |
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| | | | | | | KFC Is Selling A Colonel Sanders-Crowned Internet Escape Pod | | Another day, another bizarre marketing ploy by KFC. This time the fast food chain is selling a $10,000 internet escape pod so customers can enjoy their chicken in WiFi-free peace. The strategy of combining food and retail to cross-pollinate consumers — or simply to drum up media attention — is a growing trend among brands and, so far, it’s still novel enough to work — even outside the realm of fast food. Read More... | |
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| | | | | Account Takeover: An Evolution In eCommerce Fraud | | Stolen financials are still fraudsters’ favorite strategy, comprising 95 percent of all eCommerce fraud. However, account takeover is growing at an alarming rate and will likely get worse before it gets better. In a new podcast series with Karen Webster, Signifyd director of merchant advocacy Sourabh Kothari discusses why account takeover has become so popular, who it’s hurting and how consumers can better guard their accounts to protect not only their own financials, but also the merchants with which they love to do business. Read More... | |
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| | Intelligence of Things (IoT) Tracker™ |
| | | | | NEW REPORT: Using IoT To Fix Things Before They Break | | If it ain’t broke? Fix it via IoT before it is. In November’s Intelligence of Things (IoT) Tracker™, Bell and Howell CEO Ramesh Ratan and vice president Don Bullock explain why companies are clamoring to use IoT to fix machines before they break and help keep business running 24/7. Find that, plus headlines on the first 5G-ready antenna, Amazon’s in-home delivery, automated adaptive automobile security and more from around the IoT space — including a scorecard of 239 industry players — all inside the Tracker. Read More... | |
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