Good morning, Marketer, all hail King Content!

“Content is king,” the old adage goes. Our coverage of omnichannel content platforms, an area we’re watching closely, suggests that within that content realm there are crucial fiefdoms that can’t be left unguarded. 

Where is the content going? Who controls the content? Where is it located within your digital content stack? How will it be personalized? All just as important as any brilliant idea or message found in the content itself.

Chris Wood,
Editor

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Disorganized content workflows can be a recipe for disaster. Join us and learn how your team can transform how content is created and used across your organization.

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Tuesday, June 7: Unlock four focused hours of live training and Q&A that will empower you smoothly transition to Google Analytics 4, identify and purchase the right martech for your company, and deliver attribution your CFO will love (with the data you already have).

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Shorts

Quote of the day. “Omnichannel content platforms will likely not replace your existing content management systems — but co-exist with them. Like many omnichannel services, an OCP becomes an enterprise-wide layer underneath your other content and engagement platforms.” Jarrod Gingras, managing director and analyst at Real Story Group.