Happy Monday!

Today we have 180byTwo’s SVP Digital, Ben Goldman highlighting how B2B marketers benefit from channels like CTV, if they use data to link to tried and true channels.

He writes: B2B marketers must innovated, and not wait around for the “old days.” In 2021, in-person activity will slowly come back, but now B2B buyers are used to, and often prefer, online channels.

Also, a new study by Vibenomics and IRI® showed the direct sales impact of exposure to Audio out-of-home (AOOH) advertising.

After looking at the level of spend across several stores in a short period of time, the results showed an average 18.8% sales lift from the four categories, with the most significant lift in sales seen in the adult beverage category at 34.1%.