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Jan. 10, 2024
Today's sponsor:
Omnichannel Retail Will Accelerate in 2024
Retail prognosticators have long predicted the convergence of physical and online selling. From the first book sold on Amazon in 1995, there has been a slow blurring of the lines, so to speak, towards multichannel and omnichannel.
Occasionally the change has been abrupt. The pandemic
drove demand for buy-online, pick-up in-store services. That triggered the rapid development of software connecting online ordering with brick-and-mortar locations. Post covid, the demand has waned, yet the infrastructure and software remain, representing an omnichannel leap.
Here’s why omnichannel retailing will accelerate in 2024.
Customer ExperienceIn 2024, the first significant merging of ecommerce and physical retail could be immersive customer experiences.Augmented reality fitting rooms, interactive displays, and in-store robots are now live in real shopping applications, explained Aron Bohlig, a managing partner at ComCap, an investment bank, in an email. Read article >
A Message from Loqate
10 UX Tips for the Perfect Checkout Flow
Your checkout process is the last hurdle to turn visitors into customers. Download Loqate's guide for 10 essential checkout tips to convert today's mobile, web-savvy shoppers. Learn pointers for reducing friction, verifying info, mobile optimization, guest checkouts, and more. Get the guide >
AI Is Transforming Online Video
New tools are crazy advanced, mimicking a user's speech, voice, and lip movements. Read article >
Q&A: Ecommerce Employment in 2024
"It's like Baskin-Robbins. There are 31 flavors of available candidates — interim, permanent part-time, full-time, per-project, onside, remote, partial remote, and fractional." Read article >
From the Archive: October 2005
GoDaddy’s Bob Parsons: We’re Only Seeing the Tip of the Iceberg
Bob Parsons takes risks, not something your average CPA tends to do easily. But then Parsons isn’t your average CPA, although he has a degree in accounting and worked as one for several companies. Read article >
📊 Ecommerce Chart
🎙 'Ecommerce Conversations' Podcast