With Google’s delayed phase-out of third-party cookies, companies that have developed alternate tech solutions are looking to keep the industry thinking about what comes after that process is complete. The delay is still on the minds of those at Omnicom Media Group, which became the first holding company to publicly endorse a post-cookie solution, UID 2.0. Read more below.

• Omnicom Media Group becomes the first holding-company media group to publicly endorse a post-cookie identifier solution, UID 2.0.
• Recruiters are scrambling to keep up with the demand for experienced ad ops, account managers and engineers.
• For the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from the crew member about educating brand and agency execs on returning to set and what he wishes they understood. This conversation has been lightly edited and condensed for clarity.
• FTC commissioners say forcing companies to destroy the algorithms they built with illegally gathered data could be a way to strike at the heart of incentives to abuse people's data and privacy.
• Emails acquired through an e-receipt program thus far have contributed to a 5% growth in shoe company Snipes’ email database.