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| Top Stories |  | | Ivy Liu |
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| | | | | OMG’s influencer marketing agency Creo is partnering with Snapchat’s Snap Star Collab Studio to develop brand campaigns with the platform’s creators, known as Snap Stars. | | |
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howdy! | | | | | In recent years, the company has seemingly lost market share in the space to burgeoning footwear brands like Hoka and On, both of which have made gains in the running market. | | |
| Advertisement |  | | |
| | | | | Publishers like Bleacher Report are turning to decision intelligence to integrate data across channels, optimize content strategy and drive higher engagement and revenue. | | |
howdy! | | | | | This week’s Media Briefing looks at how Dow Jones is incorporating generative AI tools into its ad ops workflows. | | |
| | | | | Join this virtual event on October 22 at 1 p.m. ET to learn how ad sales teams are leveraging AI work management and productivity tools for streamlined, transparent workflows. | | |
howdy! | | | | | Plus Company’s global communications agency Citizen Relations and full-service ad agency Mekanism are launching Performfluence, an influencer marketing solution that combines brand building with performance marketing. | | |
| Advertisement |  | | |
| | | | | Marketers are preparing for sales surges, adopting multiple identifiers and focusing on a balanced approach for powerful data-driven advertising throughout the holidays. | | |
howdy! | | | | | To collect materials for the advertising campaign, the liquor brand partnered with the tech platform Adim to dole out prizes to digital creators who sent in their favorite bar stories. | | |
howdy! | | | | | The message came through loud and clear at its upfront presentation tonight (Oct. 2), where the company put Prime Video’s reach front and center. | | |
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