Dear trade visitors,
Next Tuesday, we are already opening the doors of ITB Berlin 2023!
Today, we share some more information you should know about ITB Berlin 2023:
- Travel tips and site map
- The ITB Mobile App and ITBxplore
- Highlights from this year's ITB Berlin Convention
- Top exhibitor innovations
- 3 new podcast episodes - including: TikTok, Airbnb and Penta Hotels
- News from Georgia
See you next week at ITB Berlin!
Sincerely,
Your ITB Berlin team
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 | GETTING TO THE FAIRGROUNDS | YOUR WAY TO ITB BERLIN |  | From the airport or train station to the city, by public transport, dispatchers, car or shared mobility provider such as scooter to the exhibition grounds and back. Whatever you prefer, we have summarised all the options for you:
| | | Important note: Visitors arriving via BER Airport until 6 March must be prepared for restrictions on the Berlin S-Bahn. Due to construction work, the S-Bahn lines S9 and S45 will not run continuously between BER and the city centre during this period. A rail replacement service will be provided between BER Terminals 1 and 2 and Berlin-Baumschulenweg. Passengers are advised to change to the Regionalexpress. Our tip: use this site to plan your route.
|  | MAP OF THE EXHIBITION GROUNDS |  | Use the interactive site plan to obtain information on the individual halls. Click directly on the numbered exhibition halls to access the detailed hall views. There, you can also view stand numbers and exhibitor information.
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| | ITB BERLIN FOR YOUR POCKET | ITB MOBILE APP | The free ITB Mobile App is now available for iOS and Android.
Among other things, you can expect the following features:
Exhibitor and product lists, event overview and live stream, site plan, My ITB (your favourite exhibitors or events and dates), networking, trade show information, contact scanner, selfie camera.
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| | THE ACCOMPANYING DIGITAL PLATFORM | ITBXPLORE | Our tip today:
The time zone is set automatically depending on where you are. When you arrive in Berlin, it automatically switches to the European time zone. So make sure you set up the meetings in the GMT+01:00 Berlin time zone when you hold the meeting in Berlin.
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| We strongly recommend that you take a look at your calendar when you arrive in Berlin. Remember that business hours may vary depending on the time zone.
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| | ITB BERLIN CONVENTION | THINK TANK OF THE INDUSTRY TALKS ABOUT THE FUTURE OF TRAVEL |  | How can tourism meet the challenges of the 21st century?
Under the motto "Mastering Transformation" international experts at the ITB Berlin Convention will be looking for strategies and answers in 18 focus tracks.
Here is just a small selection:
| The participants in the Future Tracks will ask which technologies will shape travel in the future.
Caroline Bremner (Senior Industry Manager, Euromonitor International), Leila Summa (Managing Director, PlayToChange) and Professor Alexander Knauer (Mittweida University of Applied Sciences) analyse the Metaverse and blockchain technology. The vention is also dedicated to the consequences of digitalisation within the framework of four Travel Technology topics, whose guests will discuss trends such as machine learning and artificial intelligence.
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Decarbonisation and sustainability are the focus of the Responsible Tourism Tracks. Climate scientist Professor Hans Joachim Schellnhuber will discuss how climate change can be stopped without major losses in prosperity.
Challenges for sales and tour operators will be the topic of the Tour Operator und Travel Sales Track: experts such as Laura Meyer (CEO, Hotelplan Group), Erwan Corre (Co-Founder, Worldia) and Casper Urhammer (CEO Tour Operator, FTI Group) will be looking for answers to changing booking and travel behaviour.
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| In the Destination Track, Professor Harald Pechlaner (University of Eichstätt-Ingolstadt) will discuss the requirements of contemporary destination management.
| On the Future Work Track, Professor Heinz-Dieter Quack (Ostfalia University of Applied Sciences), Otto Lindner (Chairman, Hotelverband Deutschland), Dirk Binding (Director Digital Economy, DIHK) and Norbert Kunz (Managing Director, German Tourism Association) will look at the problems of the shortage of skilled workers.
Technical innovations and their significance for the airlines' customer market form one of the topics of the Carrier und Cruise-Tracks, which will open with a keynote address by Jürgen T. Siebenrock (Vice President Area Management, Lufthansa Group).
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Daniel Rudasevki (Chief Growth Officer, Selina) will ask in his keynote speech at the start of the Hospitality Tracks how the hospitality industry can position itself for the future with the participation of stakeholders.
Developments on the business travel market in view of increasingly hybrid workplace models will be discussed by Suzanne Neufang (CEO, Global Business Travel Association) and Joachim Schmidt (Director, Egencia), among others, on the Business Travel Track .
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| | INNOVATIONS RADAR | We were looking for innovations that will have a lasting impact on the future of the travel industry - be it for social, economic or technical change. Exhibitors were invited to present their solutions.
The result is a catalogue of software solutions, innovative products and groundbreaking concepts from dynamic start-ups to established industry giants.
Take a look!
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| | ITB BLOGGER BASE |  | The ITB Blogger Base located in the new Hub27
A place for all accredited travel bloggers and influencers. This year's focus is on sponsor Andalucìa, a region from southern Spain, which will be hosting a get-together in the Base exclusively for bloggers with a tasting of Andalusian specialties.
More highlights await you at the Andalusia stand in Hall 2.1 (Stand 201 A-Z) - stop by!
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| | ITB TRAVEL HERO PODCAST |  | 300 Seconds with Amanda Du | Head of eCommerce at Penta Hotels Worldwide | Within these 300 seconds moderated by Lea Jordan, Co-Founder & Head of Marketing at techtalk.travel, Amanda Du, Head of eCommerce at Penta Hotels Worldwide, untangles the Buzzwords Metaverse, Webfree and NFTs. Moreover Amanda shares learnings and specific examples from Penta Hotels on how to reward, recognize and engage with customers on a totally different level.
Hear out more insights from Amanda Du during this yearâs ITB Berlin Convention at the Hospitality Tech Forum and the Marketing & Distribution Track!
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 | 300 Seconds with David Roland | Head of Brand Partnerships DACH at TikTok | "Travel is one of the largest and fastest growing categories on Tik Tokâ says David Roland, Head of Brand Partnerships DACH at TikTok. The platform is a great chance to interact in a new way with consumers and learn from them at the same time â itâs not a one way street! There are opportunities for all players in the tourism and travel market to succeed on the platform! How? And who does it right? David enlightens us!
Join the session âAIDA on TikTok â how to become a love brand for everyoneâ by TikTok at this yearâs ITB Berlin Convention!
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| 300 Seconds with Kathrin Anselm | General Manager Airbnb DACH, CEE & Russia |  | Tune in these 300 seconds with Kathrin Anselm, General Manager DACH, CEE & Russia at Airbnb and Lea Jordan, Co-Founder, techtalktravel.
Find out how Airbnb caters to new travel trends with new features and how overall business, guests and hosts are impacted by those developments.
For deeper insights, don't miss Kathrin and Lea during this yearâs ITB Berlin Convention at the Marketing & Distribution Track on 8 March!
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| | GET YOUR TICKET | BE PART OF ITB BERLIN | You haven't secured your ticket for the world's biggest tourism event yet? Then let's go!
⢠The permanent ticket is valid for all three days of the trade show
⢠The day ticket allows one-time admission on a day of your choice
Both ticket types give you access to the exhibition halls as well as to all sessions of the ITB Berlin Convention and you get to access ITBXplore for networking, making appointments and much more.
⢠The fully digital ticket provides access to the digital platform ITBxplore
You see - you have many options to join THE tourism event of the year!
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| | HOST COUNTRY: GEORGIA | GEORGIA AT ITB BERLIN 2023 |  | If you want to know more about Georgian culture, observe traditional ornaments: Each has a unique shape and meaning, bowed down with ancient wisdom.
During ITB Berlin 2023, visitors will be able to attend various shows held by Georgia, like traditional painting and knitting masterclasses on 7 March, in Hub 27.
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| | DO YOU HAVE ANY QUESTIONS? | WE HAVE THE ANSWERS! | We are happy to support you in making your ITB Berlin experience a great success!
If you have any questions, please feel free to contact our team at: itb@messe-berlin.de
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