The New York Times grew its international subscriber base to more than 2.2 million in 2017, up from 1.6 million the year before. It's just one of the U.S. publishers looking abroad for consumer revenue.

"The smartest publishers are the ones who aren't 100 percent sure what they are going to do." In the latest installment of our Confessions series, a publishing consultant discusses publishers' reaction to Facebook's latest news feed changes.

Vans hired its first global executive creative director in January. His focus: Improve Vans' consistency on social media.

Vice has recently been the subject of headlines alleging sexual harassment and pay discrimination at the company. Despite this, its editorial partnership with Vogue, announced in October, is set to launch at the end of February.

In a poll of Digiday+ subscribers, only 21 percent said they believe Facebook Watch could challenge YouTube's dominance in digital video. Subscribe to Digiday+ to learn what's holding Watch back.

Apply here for a complimentary pass to join us at the Digiday AI Marketing Summit, where we'll discuss how brands and retailers are implementing AI for everything from managing media spend to content curation.

 

On the hunt for subscriber growth, US publications look abroad

Max Willens

After an international Trump bump, many U.S. publishers see promise in offering digital subscriptions to foreign readers.

'There's an awful lot of showmanship': Confessions of a publishing consultant on Facebook's news feed changes

Lucinda Southern

“Publishers want to scare Facebook because there have been so many different gripes.”

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Paid and organic marketing: How to find and optimize your best combinations

Sponsored Content Tune

It's past time for brands to master mobile marketing. And when it comes to mobile, marketers don't need to choose between a paid or organic media strategy. In fact, it's almost always best to use both. But it can be tough to determine what that right balance is. Sponsored by Tune.

Inside Vans' social media strategy

Seb Joseph

Vans has hired its first global executive creative director to help evolve its social media strategy.

Vogue and Vice push ahead, awkwardly, with their editorial partnership

Lucia Moses

Vogue finds itself in an awkward spot over its collaboration with Vice since Vice became the subject of one of media's biggest sexual harassment stories.

Moving beyond radical transparency to trust

Sponsored Content PubMatic

The ad tech transparency debate has become radicalized, with attention-grabbing headlines occasionally eclipsing appropriate change. What the market needs is trust between publishers, advertisers, and technology providers-trust that can be achieved by reimagining programmatic business models. Sponsored by PubMatic.

For a $5 Starbucks gift card, tell us how you're measuring ad effectiveness

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Careers Title
 
February 15, 2018
Manager, Social Strategy & Content Creation
Penguin Random House
New York, NY
 
February 15, 2018
Director, Brand Partnerships – West Coast
Diply
Los Angeles, CA
 
February 13, 2018
Brand Manager
The House of Taylor & Co.
Beverly Hills, CA
 
 

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Events Title
 
February 15, 2018
Digiday Hot Topic: The Future of TV
New York, NY
 
EARLY DEADLINE:
February 16, 2018
Digiday Media Awards Europe
 
EARLY DEADLINE:
February 16, 2018
Glossy Awards
 
 

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