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NN/g Newsletter
New Articles

Onboarding Tutorials vs. Contextual Help

 

Tutorials interrupt users, don’t necessarily improve task performance, and are quickly forgotten. Contextual help signals can avoid these pitfalls but require unintrusive ways to activate.

 

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When to Use Empathy Maps: 3 Options

 

Empathy maps are a powerful, flexible tool that can be used to plan for future research studies, capture insights during current user research, and communicate research insights from research that has already been conducted to others.

 

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New Videos

🎥 Building Trust in UX

 

Whether UX succeeds or fails comes down to whether other people in the organization trust the UX team, the UX process, and the UX findings and designs. Low trust = poor outcomes, no matter how good the work, so building trust is a priority.
8 min video
 

🎥 Clarify, Don't Mystify (UX Slogan #19)

 

UX design must make all elements of the interaction understandable and explicit. Mystifying things to entice more clicks from users will only result in dissatisfied customers.
4 min video
 

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