The Amazon-owned platform holds a commanding position in the world of live-streamed gaming. But creators say a string of scandals has left them uneasy about being on Twitch.
August 14, 2019

Now that Facebook has started to sell subscriptions to publishers’ videos, publishers hope that YouTube will follow suit. And the Google-owned video platform appears poised to do so, stretching its existing subscription product in a way that it could be used to supplement media companies’ standalone subscription-based streaming video services. Read more about that along with our other top stories below.

Other things to know about
  • Yesterday, we announced the shortlist for this year’s Digiday Technology Awards. Congratulations to Roku, Nielsen, Twitch and the rest of the finalists. Check out the full list here. 
  • Traditional advertisers have spent years dismissing mobile gamers as a niche target. But some, including Toyota and Disney, are finally starting to pay attention. Sponsored by AdColony
Top Stories
Video Anywhere
The Amazon-owned platform holds a commanding position in the world of live-streamed gaming. But creators say a string of scandals has left them uneasy about being on Twitch.
howdy!
Subscriptions
Publishers see an advantage in selling subscriptions through platforms like YouTube where they have established audiences.
Sponsored by Tune
For brands that are looking to drive both incremental users and profit, partner marketing might just be the answer. But this innovative strategy can add a plethora of new complexities — which can present challenges without proper guidelines and tracking measures in place.
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howdy!
Modern Retail
Amazon has rolled out a new selling format for brands in its third-party marketplace: Sold by Amazon, a program that lets sellers submit products to be priced by Amazon’s algorithm. Positioned as a competitive advantage to sellers, the new selling format could prove to be a slippery slope.
Sponsored by pantheon
It’s normal for digital marketers to feel overwhelmed when dealing with the challenges that can come with a major launch, but when armed with the right tools and know-how to combat the most common obstacles, your team can set sail without a hitch.
howdy!
DIGIDAY+ MEMBER EXCLUSIVE
Facebook can help publishers convert their big, established audiences into paying subscribers. However, will those subscribers belong to publishers or to Facebook?
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Sponsored by Impact
According to a new Forrester survey, a majority of enterprise companies now get over a fifth of their revenue from partnerships with other companies. But marketers say they need to master numerous disciplines — especially technology — to make their partner programs work.
howdy!
The GDPR Impact
“We’re at an interesting tipping point where 50% of traffic available is cookie-challenged unless identity is understood and consent is captured, and the ability to do audience targeting is brought back to those devices.”
howdy!
Subscriptions
Most of the email newsletters from the business publisher are for subscribers only, so their purpose is for retention. But measuring success is a problem.

All Latest Stories

Brands in Culture
On this week's episode of The Digiday Podcast, Brian Morrissey sits down with Time Out CEO, Julio Bruno to discuss turning a brand into an experience, why print still works and the importance of brand control in licensing deals.
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