The four-day working week has been a burgeoning trend since before the pandemic — which, as we all know, has been the great accelerator. And they're particularly popular in the ad tech world. Ad-tech company Polar started giving its 30 employees Fridays off indefinitely to explore their own passions and hobbies after a successful trial of a four-day week in May. But making the switch to a four-day week isn’t a smooth process. Read more below. - For tech companies, the four-day week incites laser focus and shrewd prioritization. Whether it will take hold outside of tech circles remains to be seen.
- Snapchat is sounding advertisers out on whether they’d spend money on its ads on the guarantee that they reach more people more often.
- WTF is Dovekey? Google has a published a new proposal for how online ad auctions could work in a more privacy focused way.
- For Digiday+ members, agencies, which have long had reputations as difficult work environments for working parents, are adapting to be more flexible for parents this year.
- QuickTake was first launched as a 24/7 news source for Twitter, but now it will be available on OTT and will offer longer docu-series and other binge-able content.
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| Future of Work | | | | For tech companies, the four-day week incites laser focus and shrewd prioritization. Whether it will take hold outside of tech circles remains to be seen. | | |
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howdy! | Marketing on Snapchat | | | | The new media buy ensures campaigns reach a certain amount of people in the app frequently over three or five days. | | |
| Sponsored by InMobi | | | | In a new guide, learn how brands are using in-app video advertising to engage with users — and which formats are performing best. | | |
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howdy! | WTF Series | | | | Google has a published a new proposal for how online ad auctions could work in a more privacy focused way. | | |
| Sponsored by Ceros | | | | Consumers’ demand for exceptional content has never been greater. Join this webinar on Thursday, October 22, at 1 p.m. EDT, to learn about the most effective content tactics creative marketers can deploy, and how immersive experiences are changing the ways consumers respond to ads. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Agencies, which have long had reputations as difficult work environments for working parents, are adapting to be more flexible for parents this year. | | |
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| Sponsored by Cohley | | | | In this comprehensive new research report, gain detailed insights into the techniques that successful brands are using to find UGC creators, and then test and scale UGC content for authentic and successful campaigns. | | |
howdy! | Video Anywhere | | | | The move will attempt to break the company’s video coverage away from the financial news content that its TV network offers in order to reach a broader, younger audience. | | |
howdy! | Business of TV | | | | The delayed, rolling start to college football’s season may be coming at a perfect time for the TV advertising business. | | |
| | | | | Pre-launch research for BET+ found a lot of demand for content focused on Black stories and experiences, but 'the supply is not quite right.' |
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