FROM THE ARCHIVES

PR pros: Stop adding journalists to your email lists

The tactic shows a lack of care when attempting to build relationships and keep members of the news media up to date on your news and pitches. It can also get you permanently ignored.

CRISIS COMMUNICATIONS

In crisis mode, California utility files for bankruptcy

PG&E says a Chapter 11 filing is ‘the only viable option’ as it faces up to $30 billion in liability claims from the 2017 and 2018 wildfires. Investors had pushed a $4 billion alternative plan.

MARKETING

3 essentials for building a new influencer strategy

Social media celebrities and their agents might promise big returns on their services, but how much of a boost should you expect? Consider these insights.

HEALTH CARE

8 mistakes to avoid with your online physician directory

Does your website allow patients to access enough information and connect with the health care professionals easily?

WRITING & EDITING

Grammar Girl has the answers to your AP style questions

Join bestselling author Mignon Fogarty from your desk for this can’t-miss webinar.

PR

How can PR pros respond to declining consumer trust?

The numbers are dismal for legacy organizations and groups trying to patch up sullied reputations. Here are tactics to counteract the loss of faith in traditional media.

PR DAILY AWARDS

Don’t miss the 2019 Digital PR & Social Media Awards deadline

Save $50 when you enter by the early-bird deadline on Feb. 15.

SOCIAL MEDIA

Facebook to woo marketers with Messenger, Instagram and WhatsApp integration

The move, slated for 2020, means brand managers can better reach consumers and target their ads. However, critics pointed to anti-trust issues and Facebook’s ongoing data privacy issues.

VISUAL & VIDEO COMMUNICATIONS

Infographic: How you should invest in video in 2019

What’s right for your product or service—a step-by-step ‘explainer,’ perhaps? Which channels will deliver for you? Have a look.

COMMUNICATIONS TRAINING

Ragan Training makes it easy to offer new ideas

Answering the call for a fresh approach can be as simple as a yearly subscription.

WRITING & EDITING

How to nail subject-verb agreement with indefinite and collective nouns

It’s a grammar mistake that can sully your reputation as a writer and doom your media pitch. Consider these insights to keep the rule straight on collective and indefinite nouns.

MARKETING

Study: Crucial 2019 email marketing trends

To reach savvy consumers, marketers must provide more ‘authentic, lifelike’ experiences online.

EMPLOYEE ENGAGEMENT

How to provide perks that ignite engagement and retention

No amount of ping-pong tables and nap pods can compensate for a lack of substantive benefits that make your employees’ lives easier.

VISUAL & VIDEO COMMUNICATIONS

These experts have the recipe for fresh corporate videos

Learn from content experts at Microsoft and The Daily Dot during this can’t-miss virtual summit.