| | Media Relations Why the word ‘so’ ruins an interview A seemingly inescapable, two-letter, throat-clearing, verbal tic is driving people batty. Its use has been described as a “linguistic epidemic,” and the backlash has cascaded from a BBC radio program to Twitter to The Times of London—and beyond. The word in question here is the ubiquitous “so” at the start of responses in media interviews. CONTINUE READING... |