NBCUniversal's Senior Vice President of Media Kjerstin Beatty and Tremor Video DSP's Chief Marketing Officer Abbey Thomas, will come together to discuss the science of targeting audiences to successfully to maximize advertising performance.
Shattering Conventional Wisdom: How Brands Must Leverage Creativity and Data in the AI-Era
Steven Wolfe Pereira Chief Marketing and Communications Officer, Quantcast
Pereira will join Former President of PepsiCo's Global Beverage Group Brad Jakeman for a candid conversation about how brands must approach category-disruptive ideas, discover new insights that challenge the status quo and fuse both the art and science of AI to provide superior consumer insights.
In a world saturated with brand messaging, how do you make your audience care again? Swenson will share how advances in data technology can inform a content marketing strategy that engages consumers and drives emotional connection.
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