Facebook launched the Facebook Journalism Project to improve its relationships with prominent news publishers. One year in, critics say the initiative is a public relations exercise that hasn't delivered much.
Volkswagen is using artificial intelligence to manage its ad buying in Germany, and it's proving to be more effective than its media agency, with the difference between AI's and its agency's car orders sometimes being as high as 20 percent.
News UK found high levels of domain spoofing occurring against its news brands, estimating that marketers waste about $1 million per month on fraudulent inventory.
Data management platforms play an increasingly important role in helping digital marketers find high-value audiences, largely through third-party data collection. With the General Data Protection Regulation being enforced in May, however, DMPs face a tough battle to obtain third-party data.
Brand/retail execs: Apply here for a complimentary pass to join us at the Digiday Retail Summit, where we'll discuss how the Amazon shift is affecting the retail industry and its customers, from being able to share your brand story to acquiring data to develop better messaging and products.
This Friday is the final deadline to enter the Digiday Publishing Awards, honoring the best in digital publishing. Act quickly and enter categories ranging from Best Use Of A Podcast to Best Live Event before submissions close at midnight EST this Friday.
