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| Top Stories |  | | Ivy Liu |
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| | | | | It’s 12 months into Musk’s tumultuous tenure as X’s owner and marketers still face challenges on the platform. | | |
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howdy! | | | | | Comscore and The Trade Desk are creating ways for political advertisers to reach viewers across both linear and streaming. There’s a lot to be gained. | | |
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| | | | | As digital media spend increases, agencies are seeking increasingly sophisticated media execution partners to help them through planning, executing, optimizing, analyzing and reporting digital media campaigns. | | |
howdy! | | | | | On Monday, TikTok published a new research report, developed in partnership with Newzoo, breaking down TikTok’s influence as a marketing and discovery platform for brands in the gaming space. | | |
| | | | | Advertisers are realizing that to achieve cohesive insights, they need to be upfront with their RMN partners about what’s crucial for their campaign decisions. | | |
howdy! | | | | | This all started back in the summer when it combined their display, CTV, and out-of-home specialist teams into one big programmatic unit called Nexus. | | |
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| | | | | For marketing teams, identifying a flexible analytics partner that provides actionable insights is powering data-driven mindsets and better campaigns. | | |
howdy! | | | | | Video advertising company Pixability launched an initiative aimed at connecting YouTube creators of diverse communities with brands and agencies. | | |
howdy! | | | | | With more ad options, sports marketing takes on a broader definition. | | |
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