The New York Times Reader Center launched in May 2017 with eight people. Now, the group has 22 people and plays a role in the Times' subscription business by responding to readers' questions, comments and concerns. ESPN's present is tied to TV, but its survival depends on embracing a digital future. Subscribe to Digiday+ to learn whether reports about ESPN's demise are overblown. Social video publishers in the U.K. like Jungle Creations and Kyra TV are diversifying beyond advertising revenue, venturing into areas like commerce and live events. "We never go in without a video concept now." In the latest Digiday Podcast, Glamour's Samantha Barry discusses the magazine's editorial focus, the challenges political coverage poses when it comes to advertising and more. In the latest issue of Digiday magazine, available exclusively to Digiday+ members, we put the spotlight on those doing the hard work of changing media and marketing for the better. Join Digiday+ by Friday to receive a copy of the new issue. In tomorrow's webinar, Michael Trapani, global product marketing leader for IBM Watson Marketing, will explore the specific ways in which AI-powered marketing can benefit your organization. Sponsored by IBM Watson Marketing. |
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| Max Willens The small team, which nearly tripled in size in its first year, now acts as a hub for user feedback of all kinds. |
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| Sahil Patel Is ESPN really in trouble — or have reports of its demise been greatly exaggerated? |
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| Sponsored Content IBM Watson Marketing Today's marketer is under constant pressure to keep up with a swelling litany of demanding day-to-day tasks. Tomorrow, join Michael Trapani, global product marketing leader for IBM Watson Marketing as he explores the specific ways in which AI-powered marketing can benefit your organization. Sponsored by IBM Watson Marketing. |
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| Sahil Patel Whether it’s restaurant deliveries or fragrances, U.K. video publishers such as Jungle Creations and Kyra TV are getting serious about consumer revenue. |
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| Aditi Sangal “I like to think about time spent [on the site] and habit. I cared about habit at CNN and now at Glamour.” |
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| Sponsored Content imre Customer trust may be at an all-time low, but marketers should take heed: People do still care about what you do as a brand, now more than ever. Customers' specific motivators vary by generation, but on the whole, they gravitate toward brands that demonstrate a sense of purpose beyond just the bottom line. Sponsored by Imre. |
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| Sponsored Content IBM Watson Marketing As the Home Shopping Network's marketing expanded across innumerable digital platforms, it struggled to track and respond to individual retail journeys. So powered by AI, it pivoted to creating personalized, cross-platform conversation with consumers. Sponsored by IBM Watson Marketing. |
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Last chance deadline:
June 8, 2018 |
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EARLY DEADLINE:
June 8, 2018 |
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ALL EVENTS |
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