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The world is currently seeing a shift in consumer behavior as people are encouraged to stay home and practice social distancing due to Coronavirus (COVID-19). Businesses are needing to quickly adjust in order to drive revenue and reach consumers where they are spending the majority of their time - at home and across many devices. In fact, Nielsen predicts a 60% rise in the amount of video content consumed in U.S. homes due to worldwide health fears. As streaming TV content increases, so will second-screening. 88% of the U.S. population uses a computer or mobile device to browse online while watching either digital video or traditional TV (Nielsen), and this number will only grow the more time we are encouraged to spend at home practicing social distancing.

With Simpli.fi’s pinpoint-accurate mobile technology and cross-device matching, advertisers can now measure online conversions from OTT/CTV ads shown on televisions and other streaming devices. During this time of economic volatility, advertisers can attribute an ROI to their OTT/CTV campaigns by tracking online conversions, such as visiting an advertiser’s website, completing a form-fill, adding a product to a shopping cart, purchasing a product, and more.