That’s why we’re introducing a series of brand new crash courses:
2-hour, expert-led virtual courses that are recorded for on-demand viewing.
Featured Crash Course: Library Marketing Crash Course - January 25
Getting communities to participate in library programs and services has only become more difficult since the start of Covid. This crash course will help you jumpstart your library marketing by teaching you the foundations of effective and budget-friendly marketing. You will learn how to assess the strengths and weaknesses of your current marketing efforts and how to change course when necessary. You will also have the chance to work on an interactive project with peers to ensure you get hands-on practice developing marketing content to increase traffic to your library. Attend this crash course and learn strategies for marketing programs and services that you never learned in library school.
Featured Speaker
Course Leader Cordelia Anderson, (she, her)
CEO of Cordelia Anderson Consulting and author of Library Marketing and Communications: Strategies to Increase Relevance and Results
Featured Crash Course: Library Boards Crash Course: How to Create and Maintain Successful Board Relationships -
January 31
Continuity and successful relationships between library leaders and boards are more important than ever. This crash course will help you learn tangible skills to build and maintain successful relationships with your board. You will learn how to navigate board dynamics and expectations without sacrificing the support of staff, particularly your frontline folks. This crash course will discuss tactics for embodying the bridge between sometimes competing interests or expectations, and how to do so equitably.
Featured Speaker
Valerie Kocin, Branch Manager at Cuyahoga County Public Library
Featured Crash Course: Social Media Marketing and Engagement Crash Course for Librarians- February 16
Keeping up with social media trends can be overwhelming, but you’re not alone! This crash course will help you understand the foundations of social media engagement and marketing, demystify newer platforms like TikTok, and bolster your confidence using social media tools in your outreach practices. You will leave with tangible ideas for how you can use social media in your library or classroom to increase engagement across your communities.
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