Unite your marketing and outreach efforts to better engage your community. |
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| Unite your marketing and outreach efforts to better engage your community! Use Promo Code SPRING2022 to receive 10% off your registration fee! Bonus! Register now and receive immediate, unlimited, on-demand access to a series of other LJ and SLJ webinars and supporting materials! Every session in this three-week, interactive online workshop and guest speaker program will better equip you to unite your marketing and community outreach functions in order to engage with your community more effectively and build services that make patrons feel valued, welcomed, and heard. You’ll learn from subject-matter experts in interactive sessions that will teach you how to: Assess who you’re not currently reaching Establish a strategy to reach people who fall into those gaps Align marketing and outreach efforts around engagement strategies Develop community feedback mechanisms with clear metrics Evaluate your community feedback mechanisms with clear metrics Align library programs with community goals Strategically engage community partners Embrace radical empathy Identify targeted ways to communicate library services and programming View full program Discounted registration fees are available for groups of 3 or more. Request a group discount now! When you sign up as a group, your team will be placed in the same small workshop group, where discussions and project-based assignments receive feedback from an expert librarian. Developed and led by experts in the field, this three-week program includes live sessions on Tuesday, June 7, June 14, and June 21, from 2:00-4:00 pm ET as well as an asynchronous, facilitator-led workshop in which you’ll draft your own engagement initiative. Additional Perks Include: All sessions will be recorded for on-demand viewing Certificate of Completion Provided - 15 PD Credits Expert, individualized feedback on your engagement initiative Want more? Here’s a snapshot of our upcoming online courses: How to Build an Antiracist Library Culture- Sept. 28, Oct. 4, Oct. 11 Equity-Centered Library Leadership- Sept. 29, Oct. 6, Oct. 13 Social Emotional Librarianship- Oct. 7, Oct. 14, Oct. 21 Equity-Centered Instruction: Strategies for the Library or Classroom- Oct. 12, Oct. 19, Oct. 26 How to Build Diverse Collections- Oct. 18, Oct. 25, Nov. 1 Tools and Strategies for Managing Front-Line Challenges- Oct. 20, Oct. 27, Nov. 3 Build a Plan to Implement Your ESSER COVID Relief Funds- Oct. 28 Project Management Fundamentals for Librarians- Nov. 2, Nov. 9, Nov. 16 Jumpstart Inclusive Cataloging- Nov. 8 How to Build LGBTQIA+ Centered Spaces, Programs, and Services- Nov. 10, Nov. 17, Dec. 1 Improve Library Service Through the Power of Partnerships- Nov. 15, Nov. 22, Nov. 29 Engage Your Community by Uniting Marketing and Outreach- Nov. 30, Dec. 7, Dec. 14 Question? Email us at libraryjournal@edmaker.co |
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| Speakers for 360° Engagement |
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| | Nicholas Brown, Prince George’s County Memorial Library System (PGCMLS) Chief Operating Officer for Communication and Outreach |
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| | Cathy Crosthwaite, Deputy Director of Public Services, Sacramento Public Library |
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| | Brenda Johnson-Perkins, Librarian; Adult and Community Engagement Coordinator; Executive Secretary, BCALA, Baltimore County Public Library |
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| | Carmen Patlan, Executive Director at Highwood Public Library |
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| | Dianne Connery, Director at the innovative Pottsboro Area Public Library |
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| | Adam Zand, President, Co-founder, Library Land Project |
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| | Greg Peverill-Conti, Executive Director, Co-founder, Library Land Project |
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| | Julie Robinson, Refugee & Immigrant Services & Empowerment Outreach Manager, Kansas City Public Library |
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| | Kelly Clark, Administrative Analyst, Sacramento Public Library, Sacramento, CA |
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