I am, like all ad nerds, a die-hard fan of good out-of-home work.
Outdoor, transit and other out-of-home ads distill down creative ideas in ways that other media just can't be bothered to, namely because you have literal moments for a customer to see your work as they go racing past.
This week we saw an excellent example of out-of-home done right in PlayStation's takeover of the London Underground.
In addition to the attention-grabbing reboots of the iconic Underground design you can see above, there's also some excellent usage of the interior walls and station names, such as Lancaster Gate becoming Ratchet & Clankaster Gate.
As any gamer will know, it's all to hype the launch of the PlayStation 5 amid a high-stakes shopping season that also features the debut of the rival new Xbox.
Check out my London-based colleague Sara Spary's writeup on the campaign on Adweek.
SPEAKING OF good out-of-home, I hope you'll join me for Adweek's upcoming Elevate: Out-of-Home virtual event, which is totally free and will feature some of the brightest minds in today's marketing scene.
You can learn more and register for the event here. I'll be moderating a fun panel on imaginative integrations, so I hope you'll drop by and say hi!
What are some of your favorite out-of-home campaigns, either recent or classic? Let me know at the email below or at @Griner on Twitter.
David Griner
Creative and Innovation Editor, Adweek
David.Griner@Adweek.com
Dive deeper with an Adweek Pro Subscription, your key to the inside scoop on the marketing and advertising trends and reporting that guide the world's top brands.
