Your email marketing is one of the best opportunities to match customers with products and services they’ll love.

Effective email takes data-driven decisions as well as a thoughtful touch: a perfect blend of data and emotion.

To master this balance, we’ve assembled 50 tried-and-true tips. If you’re just getting started with email — or if you’re looking to improve what you’ve already built — this book will help you create email that both resonates with customers and proves its own value.