TL;DR: Launch your own money-makin' courses, find out what's new with our partners, and check out our new motto
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AppSumo Newsletter

Hey there, Sumo-ling!

Halloweekend is here, and if you still don’t have a costume, not to worry—just wear all beige, carry around a jar of allspice, and say you’re a sandworm from Dune.

But don’t wait until the last minute to read this month’s newsletter, because we’ve got a $10K deadline, a free ebook, exciting partner news, and more!

AppSumo news

Brand slam

As you may have already seen on our social bios, we’re proudly sporting a new slogan: “Work doesn’t have to suck.Because if you’re passionate about what you do, why should it? These five words sum up the reason AppSumo exists and will serve as our North Star while we continue to grow and evolve. With our new branding, our promise to entrepreneurs is crystal clear: we’re giving you the resources to make work less tedious, more fulfilling, and a hell of a lot more fun.

Work doesn't have to suck.

Course correcting

Launching a course on AppSumo is an incredible way to share your expertise, make money, and receive helpful feedback. Watch our video to learn from two of our top creators, and pick up tips so you can mirror their success. Then, once you're ready to launch your own course, use this comprehensive free guide to help get you started.

Top Online Course Creators Share Secrets to Success

Fund lovin’

We've all fumbled here and there when it comes to deadlines. (“I know my library book is four years overdue, but I still need more time.”) But our $1M Black Friday Fund is one deadline that actually pays to keep! We’re giving away $10K to 10 lucky partners who submit a product before November 17, 2021, at 11:59 p.m. and opt in to our Black Friday promotion. That means you’ve got less than three weeks left to submit your ebook, SaaS, course, or other digital product.*

Only three weeks left to get in on our Black Friday Fund!
Partner news

What a sight!

11Sight is having a busy October! Not only were they part of a select few businesses to pitch at Alchemist Accelerator’s 28th Demo Day, but they were also named “FrontRunner for Video Conferencing” by Software Advice.

The it Squirrl

Squirrly SEO received G2’s High Performer Medals for Fall 2021 in three separate categories. Plus, they released a pack of updates, and launched a new product, Hide My WP Ghost.

So app-reciated

You can now get real-time Hexowatch alerts right on your phone by using their brand-new native iOS and Android apps.

Good influence

With Sumo-ling feedback, Intellifluence has launched Influencer Offers, a new functionality to help brands kick off influencer marketing. Now, influencers can create a much-requested flat rate price or product within the platform.

Put a pin in it

Thanks to Metricool’s latest updates, you can now manage Pinterest accounts on the platform right alongside your other social channels, making it easy to access page insights, schedule content, and publish Pins.

Active work

ActiveCollab recently redesigned their mobile app for a better user experience, launched a spiffy new in-app chat feature for quicker communication, and overhauled the project page so you can filter and sort more intuitively. 

Custom made

It’s easier than ever to build your brand with Crikle thanks to the addition of custom themes, a dark mode feature, and a new meeting follow-up functionality. Plus, Crikle is now optimized for Chrome mobile!

Let it Bee

SocialBee now boasts direct integration with Pinterest, so you can add titles to Pins, post quickly, and keep on buzzing. No more endless toggling between tabs!

Meet the team
Meet the team

Mel, Partner Success Team Manager

What was your best Halloween costume?Lucille Ball. I nailed it, and it was the first time I made my costume myself.

Salty or sweet foods? Why not both? Pizza and pineapple; bacon and maple syrup; fries and ice cream. #balance

Links we're lovin'

The next time your boss catches you staring into space, simply tell them you’re still working, just in a diffuse mode of thinking. As it turns out, we operate at our most productive and creative when we’re able to shift between two types of thinking: focused (like when you’re actively concentrated on a task) and diffuse (when you’re more daydreamy).

We believe all startups deserve a fighting chance, which is why we’re always excited by initiatives that work to creatively empower entrepreneurs. Check out how Emory University is innovating venture investing by partnering students with underrepresented startup founders. The future's looking bright!

As anyone who has picked up HTML by customizing Myspace pages can tell you, the easiest way to learn to code is to have fun with it. (“This Good Charlotte song will get me in so many top eights!”) That’s why cloud-based communications company Twilio built their Super Nintendo-style game that helps both kids and adults learn coding skills. Learn all about it here.

When it came to launching her newsletter, Codie Sanchez was, admittedly, clueless. But that didn’t stop her from forging ahead to achieve her goal of building a $1M newsletter. In her inspiring Twitter thread, she’s detailing what she did right (and wrong) so you can successfully launch a million-dollar newsletter too.

And that's a wrap! See y'all next time.

❤️ and 🌮,
The AppSumo Team


P.S.
We have some amazing offers in our store right now! Click here to check them out.

*New and existing partners are eligible to win the $10K, but all partners must opt in (turn the toggle on) to participate in our Black Friday promotion. See Terms and Conditions.

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