The world of programmatic buying continues to be fraught with problems, ranging from fraud to frequency issues. Media buyers preparing for an unusual upfront marketplace say that’s especially acute in the red-hot streaming/connected TV video marketplace — where viewers continue to migrate away from linear TV. Read more below. From our sister site, WorkLife: Other things to know about | | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | Buyers point to open-market programmatic as the source of most of the fraud plaguing the buying and selling of streaming video inventory. | | |
|
howdy! | | | | | The Marie Claire Edit shopping site is coming to the U.S., with an exclusive two-month deal with Nordstrom. | | |
| | | | | Brands and agencies: How are you navigating CTV measurement and creative management challenges in 2022? Take this survey and we’ll send you a $5 Amazon gift card. | | |
| Advertisement |  | | |
howdy! | | | | | This week’s Future of TV Briefing looks at the changes that the TV, streaming and digital video industry has undergone since the start of the pandemic. | | |
| | | | | Unique and creative offerings like curation and the unification of linear and digital audiences are starting to pave the way for more widely adopted unified buying strategies. | | |
howdy! | | | | | As the digital advertising remains murky for cannabis brands, Fluent looks to email marketing. | | |
| Advertisement |  | | |
| | | | | To drive CTV ad performance, brands are creating multiple variations of different ad units to serve audiences. Download this guide to learn how marketers are using metrics to inform creative refreshes. | | |
howdy! | | | | | The further out media buyers go into the online ad market to buy publisher inventory the more low-quality inventory they end up buying as a result. | | |
howdy! | | | | | A year in, the Elite league has secured several multi-million dollar sponsorship deals but is still searching for a white whale. | | |
| | | | | A year in, the Elite league has secured several multi-million dollar sponsorship deals but is still searching for a white whale. |
|
|
