Digiday Daily

April 19, 2023

PRESENTED BY

'We have too much volume': The open programmatic market may be down, but it's definitely not out

Spending on the open programmatic market may be down, but it's not out — and it probably won't ever be. There are too many reasons for publishers like The Lad Bible Group, Future and Gumtree to keep it.

Additional coverage:

Elon Musk wooed marketers and proudly declared his love of freedom of speech at the Possible conference. Media pundit Rishad Tobaccowala shares his thoughts on the polarizing Twitter owner.
This week's Digiday+ Future of TV Briefing looks at Digiday's upcoming five-part video series on the present and future of the TV, streaming and digital video advertising business.
Google exec Sean Downey talks Performance Max in the AI arms race, the "black box" and plans to evolve.
As augmented reality becomes more accessible, agencies are partnering with sports teams and entertainment venues to engage consumers with mixed reality experiences.
From quiet quitting and firing, to quiet constraint and promotions, our sister brand WorkLife examined the modern-day approach to "The Quiet Workplace." Here's a guide on how it's playing out.

Other things to know about

Join us virtually on April 26 for the Digiday Gaming Advertising Forum to hear from leaders at L'Oréal, Roblox and Activision Blizzard Media as they dive deep into the world of gaming, live stream advertising and much more.
In an omnichannel market, brands are shifting budgets to include digital channels such as CTV, search and digital video. Sponsored by DISH Media.
Many publishers are using tools such as digital experience platforms to personalize readers’ digital experiences via alerts, notifications and curated news feeds. Sponsored by Viafoura.

SPONSORED BY

When it comes to entertainment, ‘popular’ is Paramount

For advertisers, audience is everything, and Paramount is putting that principle into action across a spectrum of programming. The company’s content has become a benchmark for most-watched media, and it’s hard to argue with the portfolio. CBS alone holds the title of most-watched network for 14 years straight, with the most top-10 shows, including ‘60 Minutes,’ ‘Ghosts’ and ‘NCIS,’ the top series on broadcast TV. Advertisers are also paying attention to the audiences flocking to big sports events like the NFL on CBS, comedies like ‘South Park,’ reality shows like ‘The Challenge,’ kids’ favorites like ‘PAW Patrol’ and dramas like ‘Yellowstone’ — the most watched show on TV. And streaming is on the menu too, with hits like ‘1923,’ the UEFA Champions League and ‘Rabbit Hole’ driving massive growth for Paramount+.

Learn More

howdy!

Equality and Opportunity

Despite DEI promises, media companies are still mostly hiring white people

Condé Nast, Gannett, Hearst, The New York Times, Vice Media Group and Vox Media have improved the overall diversity of their companies but are still mostly hiring white people.

Sponsored by Primis

Publishers are emphasizing UX and transparency when it comes to video ads

From walled gardens to the open web, video continues to be a prosperous revenue stream for publishers this year.

howdy!

Agency Culture

Digiday+ Research: 80% of agency pros would choose a hybrid work schedule

Last summer, nearly half of agency pros said they had gone back into the office full time. But in reality, agencies have settled into a decidedly hybrid way of work.

howdy!

The Programmatic Publisher

Gumtree is seeing positive results from using first-party data in direct deals

Gumtree has seen enough over the last year to believe more advertisers will see the value in its data.

All Latest Stories

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .

Unsubscribe from this newsletter or update your preferences.

I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.

Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Forward to a Friend