OpenAI is burning through billions. Advertising might be the exit plan. Additional coverage: - Clipping culture has evolved from a way for creators to build viewership into a bona fide marketing channel. Here's an explainer about it.
- In the retail media boom, incrementality is the name of the game. Here's how Lowe's Media Network is building out incrementality offerings.
- At the three-year-old media agency, Mediaplus, the operating philosophy is about personal touch and being a side-by-side partner to clients.
- From sister site, Glossy: How Lancôme is using celebrities and nostalgia to drive sales of its Juicy Tubes product.
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- Suitability tools are moving beyond risk avoidance. New AI models help brands find content that amplifies messages and aligns with values using tone, sentiment and contextual signals. Sponsored by Channel Factory.
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| Top Stories |  | | Ivy Liu |
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| | | | | OpenAI is burning billions. Advertising might be the exit plan. | | |
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howdy! | | | | | Clipping culture has evolved from a way for creators to build viewership into a bona fide marketing channel. Here’s an explainer about it. | | |
| Advertisement |  | | |
| | | | | In today's crowded digital media landscape, agencies have more choices than in-housing or outsourcing their efforts — there's an alternative for agencies working to execute their clients’ digital advertising campaigns. | | |
howdy! | | | | | In the retail media boom, incrementality is the name of the game. Here’s how Lowe’s Media Network is building out incrementality offerings. | | |
| | | | | Regulatory crackdowns, shifts in consumer behavior and changes among major ad platforms have all converged to give marketers a fragmented, foggy view of the customer journey. | | |
howdy! | | | | | At the three-year-old media agency, Mediaplus, the operating philosophy is about personal touch and being a side-by-side partner to clients. | | |
| Advertisement |  | | |
| | | | | Earlier this year, A+E Networks rebranded as A+E Global Media, reflecting its transformation into a digital-first, globally focused content company. | | |
howdy! | | | | | TJX is effectively thriving amid tariffs and economic chaos, CEO Ernie Herrman said during Wednesday’s earnings call. | | |
howdy! | | | | | Canvas’ full-funnel offering emphasizes data-side and performance chops in a way that balances the need for upper-funnel wisdom and lower-funnel insights | | |
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