With a public market increasingly hostile to ad tech vendors and potential courters flush with cheap money, ad tech entrepreneurs are leaning toward selling up instead of IPOs.
April 19, 2022

With a public market increasingly hostile to ad tech vendors and potential courters flush with cheap money, ad tech entrepreneurs are leaning toward selling up instead of IPOs. That’s easier said than done, of course. M&A activity in ad tech declined 25% in the first quarter of 2022 compared to the previous one, per investment bank LUMA Partners. Still, it's unlikely this slowdown grinds to a halt anytime soon. On the contrary, deals look set to continue at a steady pace. Read more below.

  • With a public market increasingly hostile to ad tech vendors and potential courters flush with cheap money, ad tech entrepreneurs are leaning toward selling up instead of IPOs.
  • @KallMeKris has more than 43 million followers on TikTok but doesn't spend her free time consuming content from the platform herself. Read more about her original content strategy for the platform.
  • Independent search consultancy R3 found that new business pitches are down 24% year-over-year as of this past February and that the pitches that are running are for 47% less money year over year. More in this Digiday+ Marketing Briefing.
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  • Download this new guide to learn how marketers are using an evolved form of wireless data to power targeting of granular audiences. Sponsored by T-Mobile.
  • Brands are prioritizing social commerce to better engage customers and drive loyalty. This guide explores how retailers are improving experiences and transactions on social platforms. Sponsored by Flowspace.
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Ivy Liu
With a public market increasingly hostile to ad tech vendors and potential courters flush with cheap money, ad tech entrepreneurs are leaning toward selling up instead of IPOs.
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@KallMeKris has more than 43 million followers on TikTok but doesn’t spend her free time consuming content from the platform herself.
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Independent search consultancy R3 found that new business pitches are down 24% year-over-year as of this past February and that the pitches that are running are for 47% less money year over year.
Brands are prioritizing social commerce to better engage customers and drive loyalty. This guide explores how retailers are improving experiences and transactions on social platforms.
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Among the lessons absorbed at the summit: embrace Web3.0 innovations because they can become tomorrow’s new business models; and value your agency’s human talent because they’re the difference between one agency and another.
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Absolut’s metaverse marketing is a first for parent company Pernod Ricard, the second largest maker of spirits and wine, as the company is just starting to test the space.

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@KallMeKris has more than 43 million followers on TikTok but doesn't spend her free time consuming content from the platform herself.
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