Learn how to craft the perfect shop category page & optimize your content!

Crawl budget optimization
Google doesn’t always spider every page on a site instantly. In fact, sometimes it can take weeks. This might get in the way of your SEO efforts. Your newly optimized landing page might not get indexed. At that point, it becomes time to optimize your crawl budget.

Crawl budget is the time Google has in a given period to crawl your site. It might crawl 6 pages a day, it might crawl 5,000 pages, it might even crawl 4,000,000 pages every single day. This depends on many factors. Some of these factors are things you can influence. Joost explains more about crawl budget optimization in his post! »

Content SEO eBook on sale NOW!

Our Content SEO eBook is on sale now! Up until the 12th of July, you'll get our Content SEO eBook for only $15 instead of $19!​
Get our Content SEO eBook at a discount now! »
This book on Content SEO tells you everything you need to know about creating SEO and user friendly content. Besides in-depth explanations to help you understand content SEO, the book also has lots of practical tips that you can implement right away!

If you ever thought about optimizing your content: now is the time! This Content SEO eBook contains over a 100 pages and will teach you how to create quality content! Don't miss out and start optimizing today!

Meet Irene, linguist and developer

Meet Irene Strikkers, our linguist and developer! Irene is working at Yoast since January this year. Amongst other things, she's developed the content analysis checks in Yoast SEO. These checks will help you create quality content with great ease!

In her spare time, she enjoys playing sports, running, watching TV series and having dinner with friends!

This week's posts

Crafting the perfect shop category page
When optimizing your shop for SEO, please pay attention to your category pages. These kinds of pages are oftentimes forgotten but play an important part for both UX and SEO. Your shop category page might as well be one of the most important pages of your online shop!


Crawl budget optimization
If Google is not crawling enough pages on your site, you will have to start working on your crawl budget. Joost explains the why, the what and the how of crawl budget optimization!


Local SEO: Google Maps IPA changes
Read why you have to update our Local SEO plugin if you’re using Google Maps, or why you should switch to our Local SEO plugin now!

WordPress core
Our development team has a new project: every Thursday they will spend 2 hours documenting the JavaScript code in WordPress core. Yesterday was the first of many to come, judging by how much work there is to do!

Ask Yoast: how to clean up old blogposts
“If you have a company blog with a lot of old posts that vary highly in relevance, can you describe a good process to follow when working through them and what actions to take when it comes to SEO?”

Watch Joost answer in this vlog!
Ask Yoast: how to clean up old blog posts
Do you have a question for Joost yourself? Send an email to ask@yoast.com!
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