It is crucial for brands to leverage the data they have to see trends in their target audience's behavior, and also what drives them to engage. Applying segmentation to existing data is a powerful way for brands better understand their customers. The right segmentation can improve visibility into your customers’ intent as much as 130%.

There are many challenges marketers must overcome to use a segmented strategy. First you must have a deep bench of data and consumer attributes to collect the behavioral data. Then you must take that data and uncover the usable insights to engage customers on the right channel at the right moment.

In this whitepaper you will learn:

The importance of using generational segments
4 key components of developing actionable insights
How to use data to plan and execute more effective marketing strategies