Hello!

Today we have Decibel’s CMO, Shane Phair showing how the pandemic catapulted digital experience have gone from a 2020 to-do list item to a 2021 company-wide priority.

He writes: By involving each department in the digital experience conversation, the marketing team can ensure the digital experience strategy is a success. Even better, that potential impact and value of digital experiences is more likely to become a reality, because the entire organization will be aligned and working toward the same goal.

Also Fuel Capital’s founder, Chris Howard discusses how he sees marketing evolving in 2021 – mostly around how we’ll see old school marketing resurfacing as marketers move away from the oversaturated channels like Facebook, Google, Twitter, etc. Instead, they’ll put a new spin on traditional channels – radio ads, real-world advertising, experiential marketing, etc.

Enjoy!