We all know the basics for email at this point: single-column designs, bigger buttons, clearer calls to action and media queries/responsive designs that create as uniform an experience as possible across the seemingly limitless set of platforms and devices used to access email and the mobile shopping experience. However, there are other considerations to be had in the coming months and years regarding the mobile experience. Mobile experiences are about utility and understanding how mobile shoppers open, engage and convert. Questions that need asking include: Are they converting on the mobile, web or through an app? Are emails adequately deep linked into shopping apps to minimize the friction from browse to buy? What percentage of your consumers are using iOS versus Android? These are basic questions that you need to begin asking when the fog of 2019 clears and the sun breaks through the clouds of 2020.

– Len Shneyder is the VP of industry relations at Twilio SendGrid

Everyone knows there’s more than one decision-maker in a complex B2B sale. But too often, companies don’t have insights into what the broader buying group is thinking and doing because they don’t have the right processes in place. As a result, revenue suffers. Join Forrester’s Kerry Cunningham and Openprise’s Allen Pogorzelski for this webinar and get a more robust picture of the individuals behind your target accounts, and automate business processes at scale.

RSVP today »

Snapchat shows off advanced AR capabilities. Snapchat has launched a new ‘Ground Transformation’ AR effect, which changes the ground in your Snap camera view into water, lava, or other creative variations. The visual effect is powered by Snapchat’s evolving AR tools, which leverage machine learning models to understand and isolate objects from contrasting backgrounds. While the practical applications of a feature like this seem fairly limited, they demonstrate Snap’s advancing capacity in this respect, which is already extending to advertising through logo identification.

Facebook’s new Creator Studio mobile app. Last week, Facebook rolled out a mobile app version of its Creator Studio, the desktop hub dedicated to helping creators and publishers manage their content, track performance, and connect with audiences on Facebook. According to Facebook, the new app experience offers the same actionable insights and meaningful engagement metrics all from the ease of a mobile device. The app is available for both Android and iOS devices. 

Twitter’s messy verification process is a headache for candidates. In 2019, Twitter said it would work to verify candidate accounts ahead of the 2020 elections. Now, nearly two months into 2020, the process meant to help non-incumbents grow their social presence is making candidates wait around for the blue badge, reports The Verge. Jeff Sites, a challenger to Ohio Rep. Jim Jordan, didn’t have a blue verification badge on his official Twitter page. Sites had announced his campaign months earlier, so he should have been verified months ago. It wasn’t until The Verge contacted Twitter that the badge appeared for Sites. While Twitter says it’s already verified 822 candidates since it unveiled the plan in December, it seems the platform continues to rely on third-party feedback to spark verification action. 

Join us June 8-10 in Seattle for Danny’s first return to the SMX stage since joining Google in October 2017. His through-the-looking-glass keynote will provide an invaluable glimpse into the search engine’s inner-workings from the man who knows it best.

Learn more »

How To Transition From Blue-Chip Marketer To Smaller Firm CMO – Forbes

What’s on the Mind of the Modern CMO? – CMS Wire

Coronavirus will cost the luxury industry an estimated $40 billion – Quartz

Why marketers must evolve their outlook on gender — or lose out – Marketing Dive

Target breaks into the top 10 list of US e-commerce retailers – TechCrunch

TSA bans employees from using TikTok – The Verge