Videos, blog posts, podcasts, infographics — the content options for a marketer are limitless. But your customer’s time is limited. Plus, you want to help that customer decide sooner rather than later. Today, contributor Stephanie Trovato breaks down the customer journey and shows where specific kinds of content at each stage can really make an impact.
Also today, contributor Alan K’necht walks through how to establish a dependable consent-based analytics system — from choosing the right third-party tool to integration and implementation. With all of the new privacy laws rolling out, it’s important to have these mechanisms in place and not miss out on valuable analytics data your customer agrees to share.
Chris Wood
Editor
