| Cloud Leader, Week of March 28, 2016 | Web View |
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| | CLOUD LEADER | | News and Analysis to Guide Your Strategy |
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| | Editor's Note: The Cloud Inside Your Data Center | | | Businesses can now tap all the benefits of Oracle Cloud from within their own data centers. That's the big news from Oracle's most recently announced cloud services offering, Oracle Cloud at Customer, which is aimed at companies that haven't used the cloud up until now because of concerns over data residency, custom security, and other regulatory issues. | Oracle Cloud at Customer provides the same services available in Oracle Cloud—not just similar, but exactly the same—running in an on-premises, tightly integrated Oracle Engineered System that Oracle manages and maintains. And companies pay the exact same pay-as-you-go price for the Oracle Cloud at Customer service as they would for the same service, such as a cloud database, in Oracle Cloud. "Even on your premises, you're buying a cloud service—you're not buying hardware," said Oracle president Thomas Kurian while introducing the new service at Oracle CloudWorld in Washington D.C.
Fulfilling the "as a service" model, Oracle engineers are responsible for administering, updating, and maintaining Oracle Cloud at Customer services at users' sites. Oracle Cloud at Customer represents a new way for organizations to leverage the assets of Oracle Cloud.
—By John Soat, Senior Writer, Content Central | | |
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| | Cloud Innovator | | | Kenya Airways Reads Customers' 'Digital Body Language' | | Kenya Airways knew that if it was ever to achieve its goal of becoming Africa's leading airline and a representative of progress on the continent, it needed a complete, individualized understanding of its customers. In late 2014, the airline ran its first automated marketing campaign, targeting Kenyan emigrants in Dubai, and in subsequent months, it created campaigns to promote new and expanded routes. "It isn't just about money," says Harriet Luyai, the airline's marketing automation lead. "It is also about the level of understanding you have of a campaign's reach, and this is the first thing Oracle Marketing Cloud allowed us to do." | | |
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| | | | The Future of Finance | | | In today's digital economy, the cloud, mobile, social, and analytics are spawning new business models almost overnight. The pressure on finance leaders to uncover new opportunities is higher than ever, and collecting data has become at least as important as having cash assets, inventories, facilities, and intellectual property. As will be discussed at April's Oracle's Modern Finance Experience 2016, successful CFOs must lead a data-driven culture, creating new data-driven business models to add value to the business and investing in software that will free their people to focus on strategy and innovation. | | |
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| | The Oracle Blog | | | Predicting the Cloud's Future | | Aaron Levie, the dynamic cofounder and CEO of online content management provider Box, recently wrote an article on TechCrunch forecasting a cloud market shakeout over the next decade or two. "For all of the rapid adoption of SaaS applications in the enterprise thus far, the cloud is, remarkably, still in its infancy," Levie wrote. He maintains that Amazon Web Services is the current "undisputed leader in the space," but some may argue that how the cloud market will mature is open to debate. If it becomes more about enterprise architecture, integration, support, and security, then other vendors are actually better positioned for the future. | | |
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| | Events | | Oracle HCM World
April 5–7 | Chicago, Illinois | Modern Finance Experience
April 6–7 | Chicago, Illinois | Planning and Budgeting in the Cloud Made Simple
April 7 | Online Event | Oracle CloudWorld: Modern Business in the Cloud
April 7-8 | Mumbai, India | COLLABORATE 16
April 10–14 | Las Vegas, Nevada | Oracle Industry Connect
April 11–13 | Orlando, Florida | Talent-Driven or Data-Driven? Why Not Both?
April 15 | Online Event | Oracle Cloud Day: Transforming Your Tomorrow
April 19 | Philadelphia, Pennsylvania | Oracle Modern Customer Experience: Service, Commerce, Sales, and Marketing
April 26–28 | Las Vegas, Nevada |
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