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Oracle Just Bought Moat to Bolster Measurement in Its Data Cloud The data vendor works with all the major social platforms By Christopher Heine Oracle announced late Tuesday afternoon that it has acquired Moat for an undisclosed sum in a move that should help strengthen Oracle Data Cloud. The software giant has been in a virtual arms race with Adobe, Salesforce, IBM, Nielsen and others that are trying to create the ultimate marketing cloud, and Moat appears to be...
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Young Women Are Still Loyal to Snapchat, Despite the Allure of Instagram Stories New stats shed light on an emerging rivalry By Christopher Heine Some people are saying that Snapchat is losing users to Instagram in droves because of the latter's eight-month-old Stories feature. Well, if there is a substantial Snapchat-to-Instagram exodus happening, girls and young women do not seem to be a major part of it, per Episode's new data. The mobile-minded content network polled 50,070 of its...
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State Farm Is Targeting Location-Based Ads at Gas Stations 18,000 locations are getting equipped with digital screens By Lauren Johnson If you regularly fill your tank at a gas station, chances are you've spent a few minutes standing idly by your car. Now, advertisers want to serve you ads while you wait. State Farm is running video ads on digital screens built into the pumps at 18,000 national gas stations as part of a partnership...
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Facebook Debuts the Future of Augmented Reality, and It’s on Mobile Social giant introduces the Camera Effects Platform By Marty Swant Hours after Snapchat debuted features for augmenting the world beyond silly filters for your face, Facebook did the same. Today at its annual F8 developers conference in San Jose, Calif., Facebook CEO Mark Zuckerberg outlined his vision for augmented reality, explaining that the phone camera should be the first AR device--rather than AR glasses like...
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Facebook Promises to Improve Controls After Man Livestreams Murder The company called it a 'horrific crime' and provided a time line By Marty Swant A day after a suspect killed an elderly man in Cleveland and streamed it on Facebook Live, the social network said it's reviewing the way it receives reports about content that violates its policies. In a blog post published today, the company called the event a "horrific crime" that has "no place on Facebook and...
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How Brands and Agencies Are Fighting Back Against Facebook and Google’s Measurement Snafus Diving deep into the duopoly By Lauren Johnson Fiat Chrysler Automobiles, a $1 billion U.S. advertiser, is fed up with playing by Facebook's rules. As a result, the carmaker concocted its own set of measurement standards that combine video views with a layer of additional stats, prodded by what it sees as a lack of comparability for Facebook to other media it buys....
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With Its New App, Tumblr Is Moving Beyond Looping Videos and Memes to Live Video and Messaging Cabana is a ‘digital couch’ for livestreaming By Lauren Johnson Tumblr is making a bigger bet on video. Today the Yahoo-owned site is launching an app called Cabana that lets up to six users at a time video chat with one another. Users can also watch YouTube clips within the app via an API integration. Tumblr is initially launching Cabana for iPhones, with an Android...
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