Cloud Leader, Week of October 3, 2016 |  Web View   Forward to a Friend CLOUD LEADER News and Analysis to Guide Your Strategy   Editor's Note Fowler: Oracle Is Building “World’s Best Infrastructure” Oracle is unique among cloud providers Amazon, Google, Microsoft, and Salesforce.com in developing its own microprocessor—the foundation of the technology stack. Oracle’s newest designed-for-the-cloud chip, the SPARC S7, features advanced encryption and memory protection for greater security and reliability in the cloud. “The SPARC S7 is based on the SPARC M7’s “breakthrough technology,” John Fowler, executive vice president of systems at Oracle, told me in a recent interview. Here, learn more about how the SPARC M7 and S7 can bring efficiency and security to the cloud—and why Oracle continues to remain close partners with Intel even while investing intensively in its own chip technology. — John Foley, senior director, Oracle Corporate Communications Watch the Video: Oracle's John Fowler on the "next 10 years of processor evolution" More Cloud News Oracle's New Approach to Monitoring and Managing Apps Here's the dilemma of digital business: Consumers expect their apps to constantly get better, while they're ever less tolerant of outages. But getting better all the time means more technical change that raises the risk of outage. "There are more code changes happening in a month than used to happen in years," says Oracle's Prakash Ramamurthy. See how Oracle Management Cloud's new capabilities aim to help avoid outages. Three Top Tactics for Building a Customer-Centric Cloud Platform Think moving to the cloud will give you a 360-degree customer view? “It’s not going to happen unless you take the time to understand the data and what’s important to the customer,” Kohl’s CTO Ratnakar Lavu says. To start, IT and line-of-business collaborations must prioritize cloud projects most closely tied to customer value. See what else made the list. Top Four Lessons of Social Engagement Listen more and listen to learn. That's the #1 lesson that Neil McFarlane of jewelry insurance broker T.H. March says the company learned from its 18-month digital marketing campaign. The company pays close attention to what specific content generates interest in the form of "interactions, responses, and viewing metrics," McFarlane says. The effort's paying initial dividends by driving increased customer satisfaction and a higher Klout score. Learn the other three rules. New Ideas for Cloud-Driven Transformation: Fresh Thinking to Ignite Your Strategy Get Started with Oracle Cloud Toyota Selects Oracle Cloud to Analyze Ha:mo Sharing Service in Verification Project  Oracle OpenWorld On Demand  How Oracle Customers Are Using the Cloud  Oracle Accelerated Buying Experience  Try Oracle Cloud SaaS, PaaS, or IaaS Now  The Oracle Blog Five Different Routes from Data Center to Cloud As more business leaders seek to downsize their data center operations and move to the cloud, how do they get from Point A (the data center) to Point B (the cloud)? There's no single path. In fact, companies "have five different journeys" they can take to reduce their dependency on legacy data centers, says Dave Donatelli, Oracle executive vice president of converged infrastructure. Hardware strategy is the first step, but where do you go from there? Here, learn which cloud roadmap will get you where you need to go. 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