Whether you’re calculating year-end results or planning for 2020, benchmarks show where you stand—and which direction to go. Pluck insights from recent studies to shape your strategy.
As journalists face dwindling resources and rapidly churning news cycles, organizations must deliver comprehensive brand information in a central location. Follow these tips and tactics.
Were scant days away from a nascent decade, and key voices have salient insights to offer. What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement?
When the mega-storm struck Puerto Rico, its devastation went far beyond the island’s citizenry, disrupting a supply chain to health care facilities worldwide. The company mission was a beacon.
The same sorts of annoyances you see while commuting can nettle readers. Here are examples of roadway cloggers and their linguistic equivalents—with solutions for the latter, at least.
This PR and content director is watching the changing tools and techniques that affect how PR pros do their job. Here’s what she has to say about being successful in the long term.
Our Communicators of the Year and Rising Star Awards will showcase the best individual comms pros and teams. All entries must be submitted by this Friday, Dec. 13.
Story mining is labor-intensive, but the rewards can be enormous for workplace morale and promoting your brand’s vision. Here are essential tips from the team at PayPal.
PR pros love to mock the missteps and misfires, but what were the campaigns that deserve our admiration? Here are a few notable moves that scored in 2019.
