DAILY SCOOP

The Oscars offers most diverse nominee list yet, Microsoft’s social media channels keep users informed during outage, and Facebook to launch vaccine finder

Also: Google’s messaging fails to convince data-collection critics, 86% of PR teams to bring in outside creative help in 2021, DC Comics bars its artists from producing NFTs, and more.

PR INDUSTRY

How clarity of purpose is the key ingredient for navigating ‘messessary’ conversations

The complexity of the modern world requires urgency and precision from communicators looking to engage on ‘messy, but necessary’ discussions.

WRITING & EDITING

Infographic: The most pervasive grammar gaffes

Editors share the top blunders and snafus they encounter every day.

A DAY IN THE LIFE

Swerve PR’s Brianne Arpa: ‘Knowing your limits is an act of generosity’

In a profession that is ‘always on,’ it can be difficult to say no or ask for help. Here’s how one PR pro is putting a priority on self-care.

DIVERSITY AND INCLUSION

Beyond Black History Month: NAACP leaders share why #28DaysAintEnough

Don’t stop your efforts to amplify and support Black employees, community members and more. Here’s how your organization can continue to support racial equality and justice.

DAILY SCOOP

Bank customers fume at delayed stimulus payments, Instagram honors women in STEM, and Uber partners with Lyft on banned driver database

Also: Chris Harrison won’t return to host ‘The Bachelorette,’ PR pros focus on the wrong metrics for measurement, Bitcoin value reaches an all-time high, Netflix tests an end to shared passwords, and more.

PR INDUSTRY

With NFT, finally a crypto product with a clear PR application

Communicators might not look to sell collectible versions of their tweets, but the opportunity to create one-of-a-kind brand swag shouldn’t be overlooked.

STORYTELLING

A shortcut to story structure: ‘And, but, therefore’ offers a speechwriting roadmap

Douglass Hatcher, a speechwriting guru with experience at Mastercard and on Capitol Hill, shows how a good speech relies on structure to deliver an unwavering message.

SPEECHWRITING

How every communicator can deliver authentic, powerful messaging that resonates

Gain expert insights into crafting modern messaging from speechwriting heavy hitters who served under President Obama, Hillary Clinton and Laura Bush.

DAILY SCOOP

Nike ties DE&I goals to exec pay, The Weeknd boycotts the Grammys, and Barbie’s Ken celebrates 60th birthday

Also: YouTube removed more than 30,000 videos with COVID-19 vaccine misinformation, Facebook tests video and ‘Stories’ ads, Society of Editors’ exec resigns, and more.

PR VOICES

A venerated communicator shares hard-won wisdom from a remarkable career

Peter Woolfolk drops his best tips on media relations, crisis comms and delivering meaningful messages amid turmoil.

MEASUREMENT

12 ranking factors that matter to Google for 2021

Looking to improve your SEO performance this year? Here are the factors that should get the greater part of your attention.

A DAY IN THE LIFE

Guarisco Group’s Wendy Guarisco: ‘We’re still here’

Here are the lessons the veteran PR pro is taking from the difficult months the past year.

DAILY SCOOP

CDC ponders partnership with Dollar General for COVID-19 vaccines, BuzzFeed slammed for recent layoffs, and TikTok introduces anti-harassment features

Also: Target and CVS partner on vaccine distribution, Twitter aims to launch ‘Spaces’ in April, 58% of creative teams have larger workloads, and more.