The ability to deliver relevant ads to the right consumers makes ad-based video on demand an increasingly attractive business model -- evidenced by Viacom's $340M purchase of AVOD platform Pluto TV. Advanced advertising is enabling brands to get their messages in front of engaged consumers, but it’s a fast-evolving landscape with unexpected risks and rewards. On the second day of That Big TV Conference, we’ll unpack everything you need to know. You’re welcome.
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