Our Advisory Board member Colleen Scollans shares the 12Ps of martech

Happy Thursday!

Our esteemed Advisory Board member Colleen Scollans shares the 12Ps of Marketing Technology©, a framework that provides guidance (and guardrails) for one martech project or for a portfolio of projects. It is comprised of three phases, each with sub-steps, that directs marketing leaders through the marketing technology process.

When we’re faced with new circumstances that alter the fabric of how we’ve always operated, agility becomes the determining factor of success. Justin Gray, CEO of LeadMD, details the importance of agility in the current environment and show how to build an agile team.

Enjoy!

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Digital Marketing

The 12Ps of marketing technology (martech)

Colleen Scollans

Based on her experience, our Advisory Board member Colleen Scollans developed a 12-step process for implementing martech (12Ps of Marketing Technology©) that she uses with her consulting clients.

Benefits of agility and four keys to creating an agile team

Justin Gray

Justin Gray, CEO of LeadMD, details the importance of agility in the current environment and show how to build an agile team. Read more

Actionable Analysis

How to conduct a digital marketing audit: Advice from industry experts

Jacqueline Dooley

Footprint Digital, a UK-based digital marketing agency, created a comprehensive ebook to help brands, marketers, and agencies conduct effective digital marketing audits. Read more

Analytics

Measurement in a post-third-party ecosystem: Why your current benchmarks are obsolete

Rupert Hodson

Dianomi’s CEO & Co-Founder, Rupert Hodson discuss how marketers need to rethink success metrics and KPIs in the post-third-party cookie landscape. Read more

Digital Marketing

Authenticity is key: How has consumer sentiment changed in 2020?

Rives Martin

Merkle's Rives Martin details their new findings highlighting the importance of brand authenticity and reputation, product quality, and price. Read more

ZeroBounce

ZeroBounce is an email verification, scoring and deliverability platform helping businesses improve their inbox placement. Read more

Content

The Embrace Of Immersive Content

With the growing demand for exceptional digital content, the report is exploring what separates the company that embrace a strategy of visually engaging material from the ones that do not. This report assesses the current state of immersive content and surveyed more than 1000 marketing, PR and design professionals who represented mix of companies - 40% are B2B, 42% are B2C while others were from government and creative agency. Download now

Digital Advertising

The Ultimate Guide to Web Push Notifications

Web push notifications are the new must have for marketing teams; be it e-commerce, local news, this is a bandwagon that everyone is hopping on. Download now

ClickZ Daily: September 17, 2020

Benchmarking Survey 2020

Digital Marketing

Digital Marketing

Actionable Analysis

Analytics

Digital Marketing

Featured Tech Talk

Featured Reports

Content

Digital Advertising