Here's a little look inside publishing. We use Parse.ly to track our traffic in real-time and that data can often tell interesting stories. For instance, we can tell when ads air on broadcast TV. Our story about Discover's Super Bowl ad would spike every night for months. Why? People would search for the ad when it ran during a highly watched event.

Anyways...every year we reveal the most-read stories on Adweek.com. Some you'd expect (hello, Moldy Whopper, our old friend) and some you may not expect (a first person account of working at Costco during a pandemic). Also, some are x-rated (the story itself is SFW).

See the full list of most-read stories on Adweek this year.

We've been asking some of the top players in TV to explain how the industry's major shifts in 2020 will impact 2021. Here are those stories:

• 11 top TV execs, including John Landgraf, Mark Pedowitz, Kelly Kahl.
• TV ad sales chiefs, including Rita Ferro, Jo Ann Ross and Linda Yaccarino.
• Some of the most notable media buyers, including Dave Campanelli, Carrie Drinkwater and Dani Benowitz.

Today's story comes from streaming editor Kelsey Sutton, who spoke with the industry's top analysts for their takes on what changes will be successful, what changes will be permanent and what will continue to evolve in 2021. Get their expert opinions here.

We’ve gathered some of our favorite marketing, which includes virtual activations, TV shows, out-of-home displays and purpose-driven packaging, in a best-of list that highlights the cannabis industry’s innovation, nimbleness and smarts. And for context, check out the top-of-2019 compilation to see how the business and its consumer communications have evolved.

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New Year's Day campaign includes a Postmates partnership, an AI device and custom Venmo stickers.

Time will tell what will change and what will remain the same.

The forecast for digital job opportunities remains bright and sunny.

After a year of chaos and uncertainty, these are some of the interests and behaviors that are here to stay.

If the Senate confirms a Trump nominee, the USPS board will remain Republican.