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G-Star
The new range of G-Star Elwood jeans celebrates diversity with innovative washes, cuts and prints
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Starring Pharrell and friends, our new campaign channels the spirit that has made G-Star Elwood jeans a global icon.
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Adwoa Aboah and Jean Campbell are two members of a dynamic collective of creative talent celebrating diversity in G-Star Elwood jeans.
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G-Star Elwood now available in a bold new range of cuts, finishes and prints.
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Meet Connor Newall. His upfront personality represents a new generation of individuals wearing the G-Star Elwood their own way.
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