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| Friend, The depth of my pride for my colleagues here at KQED is impossible to put into words. We’ve all been tested before, but many of us never imagined a story of this magnitude, with global impact, and with no clear end in sight. I know first-hand the journalists at KQED are not only hard-working and reliable, but strive to reflect the cultural touchstones of Northern California, such as empathy, compassion and an unwavering dedication to facts. Making sense of the world is what fuels us, and I’m certain you share that drive. With a crisis of such enormous scope, our traditional radio pledge drive just didn’t make sense. We knew we needed to devote our on-air time to keeping you apprised of developments, not asking for your support. We still need to raise the same funds to power this crucial community resource, so I’m asking you to chip in. Maybe you can increase your sustaining gift. Maybe you can become a member for the very first time. By joining with hundreds of thousands of your neighbors, family and friends you provide nearly 60% of our operating budget. I’m sure you’ll agree it’s the only way to fund nonprofit, independent journalism. | |||||
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| As we kick off this drastically reduced pledge drive, we’re holding our breath and crossing our fingers. It’s a leap of faith. Your help is essential. Donate now to support vital, fact-based community journalism. We’ll find our way to the other side of this crisis the way we always do in Northern California. By helping each other. | |||||
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