The industry changes over the past year have made one thing clear: businesses need to center purpose and authentic storytelling in their strategies and content.

To help, our partners at The Wall Street Journal | Barron’s Group and ANA Business Marketing are hosting a virtual event to give brands and content marketers the proper tools to make content that's insightful, inclusive and engaging. Join them for Content Marketing 2021: Convening Communities on March 16th, 1pm ET!

Register now for a roundtable with top content creators as they discuss the role of purpose in today’s content strategies, how first-party informs storytelling, and how marketers can connect with their audiences in relevant ways. Panelists include: Grace Christus, Vice President of Media Innovation and Partnerships at BlackRock,  Geoffrey Colon, Head of Brand Studio at Microsoft Advertising, and Toni Clayton-Hine, Chief Marketing Officer at Ernst & Young.

Moderated by Paul Tsigrikes, Head of Marketing & General Manager of The Trust at The Wall Street Journal Barron’s Group.