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| Aldi is more committed than ever to our long-standing price promise to our customers | |||||||||||
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| Dear Customer, The cost of everyday life is rising for everyone, but I want to reassure you that Aldi is more committed than ever to our long-standing price promise to our customers. That’s why every time you shop with us you will find amazing Aldi prices - not just on a handful of products each week. Don’t just take my word for it, take a look at our latest appearance in price analysis from The Grocer magazine*: * The Grocer, March 18, 2022 That’s a saving of between £7 and £27 on a typical basket of 33 everyday essentials at Aldi - these differences could really add up over the course of a year. This is also the reason that independent consumer group Which? named us as Britain’s Cheapest Supermarket for 2021. With everyone looking at ways to save, our message to you is clear. Why pay a premium at a more expensive supermarket when you can get award-winning quality products for low prices at Aldi? It’s why we’re encouraging people not to change their lifestyle, but instead change their supermarket. Millions of shoppers have already switched to Aldi this year and we appreciate every single customer that visits our stores. Our amazing Aldi colleagues look forward to serving you in store very soon. Giles Hurley CEO – Aldi UK and IRE | |||||||||||
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