Our Top-Rated Content -- "How to Write a Competitive Analysis (with 3 free templates)"

3 years ago

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Gain a better understanding of your competitors and customers.
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MarketingSherpa produces a lot of content every week -- case studies, industry data, videos, etc.
If you’re a time-strapped marketer, what is the one thing you can’t miss?
We took a look at our analytics with that question in mind, and this post on an evergreen topic continues to get the most traffic from your fellow marketers.
How to Write a Competitive Analysis (with 3 free templates)
Conducting a competitive analysis helps you to better understand what your competitors are doing, as well as communicate better with your customers about how you can best serve them. This post explores how the MECLABS Institute team conducts this type of research for our Research Partners.
In addition, we’ve created a few free templates loosely based on the Summary Competitive Analyses that our Business Intelligence analysts produce at MECLABS.
Get the free templates and read the post today to help improve the effectiveness of your marketing campaigns.
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Pamela Jesseau
Senior Director, Marketing
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